social media advertising

Public relations

What Is Public Relations And Why Is It Essential To Your Business’s Success?

To thrive as a small business in today’s always-on world, you need press coverage. But, unfortunately, coverage doesn’t just happen magically — you need to work for it. Though many organizations understand that PR is a great way to build on their marketing strategies and improve their online reputation, very few know how or why …

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Putting Your Money In The Right Digital Marketing Hands

Digital marketing changes constantly. It seems that every advance in technology brings a new marketing horizon. It can be difficult to find and afford a digital marketing professional who brings results. It is important that they can consistently deliver a return on your investment. Is that even possible in the digital marketplace? Sure, it is …

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7 Foundations of a Successful Social Media Marketing Strategy

Savvy marketers know that social media can offer traffic gold. But how can you mine this treasure most effectively? Many brands jump into social out of a fear of being left behind, but this is unlikely to show significant results. Planning is vital to achieving the success you’re looking for, and here’s what to think …

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The Right Way To Use Your Social Media Presence To Promote Your Business

Social media is one of the easiest ways to promote your online business.  Therefore, many businesses looking to improve their social media presence.  And yet, it can also be one of the most damaging to your online presence if misused. Some rules will guarantee success while using social media to promote your business. What is …

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4 Simple Strategies to Extend Your Content’s Lifespan

If you’ve ever spent an extended amount of time creating content, you’ll know how disheartening it can be to watch a 20-hour project get 20 minutes of attention on Twitter. While all your content can’t be evergreen content, it’s important to understand that evergreen content isn’t the only way to keep your old social media …

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