If you have a website, then you are no doubt looking at your metrics. Your metrics indicate your site’s success, or lack thereof. By measuring key performance indicators and reading your site’s metrics, you can determine how well the audience is responding to your content. Is your content converting visitors?
In the marketing world, getting the best bang for your buck should be your top priority. If you are taking a shotgun approach, you are missing more than you are hitting. In turn, you are wasting valuable resources. In order to maximize your advertisement conversions, you should look into A/B testing.
Contrary to popular belief, negative SEO is real. It can drag your site down in the dumps and send your rankings plummeting. Most site owners play well in the sandbox together. They publish their content and promote it properly. They make the best of things every time an algorithm is updated or released. However, every …