If you have a website, then you are no doubt looking at your metrics. Your metrics indicate your site’s success, or lack thereof. By measuring key performance indicators and reading your site’s metrics, you can determine how well the audience is responding to your content. Is your content converting visitors?
In the marketing world, getting the best bang for your buck should be your top priority. If you are taking a shotgun approach, you are missing more than you are hitting. In turn, you are wasting valuable resources. In order to maximize your advertisement conversions, you should look into A/B testing.
Search engine optimization and keyword strategies have long been the basis for attracting visitors to a site. There are many different techniques, but they are all based around these two things. To make money with a website or get people to subscribe to a newsletter, you need more than keywords. You need to understand searcher …