If you have a website, then you are no doubt looking at your metrics. Your metrics indicate your site’s success, or lack thereof. By measuring key performance indicators and reading your site’s metrics, you can determine how well the audience is responding to your content. Is your content converting visitors?
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In the marketing world, getting the best bang for your buck should be your top priority. If you are taking a shotgun approach, you are missing more than you are hitting. In turn, you are wasting valuable resources. In order to maximize your advertisement conversions, you should look into A/B testing.
PPC bidding is common and it’s a great way to help streamline traffic. Most people or webmasters start out manually bidding with PPC. That is an art all by itself. It’s like baking in the sense that there are many little nuances that can help or hinder success. As technology advances with the introduction of …