Digital Marketing

Public relations

What Is Public Relations And Why Is It Essential To Your Business’s Success?

To thrive as a small business in today’s always-on world, you need press coverage. But, unfortunately, coverage doesn’t just happen magically — you need to work for it. Though many organizations understand that PR is a great way to build on their marketing strategies and improve their online reputation, very few know how or why …

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Putting Your Money In The Right Digital Marketing Hands

Digital marketing changes constantly. It seems that every advance in technology brings a new marketing horizon. It can be difficult to find and afford a digital marketing professional who brings results. It is important that they can consistently deliver a return on your investment. Is that even possible in the digital marketplace? Sure, it is …

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5 Steps To Creating Titles That Nearly Force Customers To Click

In today’s world of digital marketing, people are bombarded with information. They are on information overload, and it can be difficult to garner attention with just a headline. Studies show that on average only about twenty percent of people who see a headline will read the article. So, what do you do? First, you must …

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Email Marketing: Three Reasons You Should Send Newsletters

Getting the balance right in digital marketing is vital. However, it’s not always easy to do that, and there is a fine line between encouraging sales from existing customers or turning them off in such a way that they never buy again. The subject of this piece focuses on email marketing newsletters and the reasons …

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