UX design refers to the way people feel when interacting with your website or digital product. There are many aspects to user experience and many key elements that impact it.
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If you have a website, then you are no doubt looking at your metrics. Your metrics indicate your site’s success, or lack thereof. By measuring key performance indicators and reading your site’s metrics, you can determine how well the audience is responding to your content. Is your content converting visitors?
In the marketing world, getting the best bang for your buck should be your top priority. If you are taking a shotgun approach, you are missing more than you are hitting. In turn, you are wasting valuable resources. In order to maximize your advertisement conversions, you should look into A/B testing.