Content Marketing

Has Paid Promotion Replaced SEO?

SEO has long been the backbone of online business applications. It encompasses everything we know about driving traffic through search engine optimization. The thing is that there are consistent algorithm updates and releases that can affect your traffic flow. Site owners spend countless hours optimizing for the search engines and many times do not get

Critical Content Marketing Trends In 2018

As long as marketing has been around, so has content marketing. People were content marketing, even before they named it so. The name and the approach have changed dramatically over recent years while it has become more effective. The evolution of the digital marketplace has forced a shift to a more intelligent content marketing strategy.

Powerful Content Types For Shareable Social Media Marketing

The digital ecosystem is constantly buzzing with activity and any sensible social media marketer knows that content is key to getting a piece of the pie. Social media is evolving so quickly that it takes new and relevant strategies to stand out and gain attention. Brand consistency across platforms is important, but it does not …

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Sell More by Understanding Your Customer’s Journey

Customers don’t act randomly. They go about making purchases in a specific way.  Marketers call this the “customer’s journey.”  Indeed, academic studies have proposed that customers take a series of steps when they buy goods and services. We also know that the buying cycle is taking more time. By understanding your customer’s journey and how …

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