Customized to fit our clients unique needs.
Marketing & Transformation Strategy
It all starts with a plan. Any great company or campaign needs to have strategy and planning to work. GLA not only provides transformative marketing strategies, but we also provide a variety of strategic consulting services that bring clarity to our clients and growth to their businesses.
Here are just a few examples of how GLA help’s our client’s transform:
- Marketing Plans and Market Research
- Feasibility and User Testing
- Strategic Business Planning
- Operational Analysis
Design & Branding
Does your logo jive with your website? Do the colors on your Facebook page match the newsletter you email to customers? It may seem nitpicky, but having a unified design helps customers understand and connect with your brand. It’s important to tell the right visual story across all of your platforms and assets so customers recognize you at a glance. When you do this successfully, it’s an impression that will stick with them even after they’ve moved on.
Here are just a few of the ways GLA can help you with design and branding:
- Brand Strategy and Identity
- Logo Design
- Brochure Design
Publicity & Media
They can’t buy from you if they’ve never heard of you. Publicity isn’t just for celebrities, it’s how businesses and business owners establish street cred. An interview in a popular magazine tells the world you’re interesting and trustworthy. Everyone likes to follow the trends set by influencers on social media.
GLA will get you in front of the news reporters and influencers that are shaping opinions. This includes:
- Magazine and Blog Interviews
- Guest Posting
Content Marketing is about using a variety of media types to tell your story and position yourself as a thought leader. Potential buyers will view up to 30 pieces of content before engaging with a company. Blog posts, video, infographics, email; every piece is a touchstone that helps them learn more about your company, builds your reputation, and helps position you as a thought leader in your industry.
Here are just a few of the ways GLA can expand your content marketing strategy:
- Blog Posts
- Sales Collateral
- Email, Drip Campaigns
SEO & SEM
It’s not just about clicks, but driving customers to your website and converting them. SEO used to just be about ranking high on search engines, but today it’s so much more. Businesses need to create a cohesive strategy in a competitive market in order to rise above the competition.
Here are just a few of the ways GLA can help you get out in front:
- Google Ads / PPC