Paid Search Marketing

Has Paid Promotion Replaced SEO?

SEO has long been the backbone of online business applications. It encompasses everything we know about driving traffic through search engine optimization. The thing is that there are consistent algorithm updates and releases that can affect your traffic flow. Site owners spend countless hours optimizing for the search engines and many times do not get

Boost Your Web Traffic With Powerful Paid Promotional Content

If content is the heart of online marketing, then traffic is the proverbial backbone. They are the two most essential aspects of online marketing. All is null and void without traffic to convert and simply there is no traffic without content. Content is the whole reason people use the internet. Some gravitate towards video content …

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Using The Google Adwords Search Network To Boost Your Online Visibility

The Google Adwords search network is vast, but it is not difficult to penetrate. If this is sounding a little Greek to you, its okay. The Google Adwords network is split up into two categories, one being search and the other being display. The search network is the search results displayed by Google that businesses …

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The Pros and Cons of Using Broad Search, Phrase Search and Exact Search

Using the different search types will obviously lead to different results. The search you use will depend largely on your business, your industry and your goals. Many site owners are very successful using a combination of all three searches and running multiple campaigns. The thing is that you need to be familiar with each search …

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