Influencer Marketing

Become a Recognized Expert in Your Industry with the Power of Education-Based Marketing

Traditional marketing tactics, such as direct mailers, newspaper advertising, and TV commercials are not as effective as they once were. Today, if you want to attract clients, as opposed to chasing them, you must become an expert in your industry. You must be the person that people seek out for information and answers. Without it, …

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Email Marketing: Three Reasons You Should Send Newsletters

Getting the balance right in digital marketing is vital. However, it’s not always easy to do that, and there is a fine line between encouraging sales from existing customers or turning them off in such a way that they never buy again. The subject of this piece focuses on email marketing newsletters and the reasons …

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