Content Marketing

Using Email Drip Campaigns To Re-Hook Old Customers

It’s no secret that email marketing offers the highest return on investment. That is not likely to change any time soon. Everyone has an email. Most people check it many times throughout the day. The thing is that email subscribers depreciate like cars. Yes, it’s true. You’ve probably never heard it put quite like that …

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Critical Content Marketing Trends In 2018

As long as marketing has been around, so has content marketing. People were content marketing, even before they named it so. The name and the approach have changed dramatically over recent years while it has become more effective. The evolution of the digital marketplace has forced a shift to a more intelligent content marketing strategy.

Creating Captivating Content: What’s In It For You?

In the pursuit of promoting brands, reaching readers, or growing customer bases, understanding one’s audience is of critical importance.  To do this, you need to create captivating content.  However, how you connect with that audience, via your created content is equal to, if not, more important.  Applying that knowledge of what your

5 Stupid Simple Ways To Get More Customers To Opt-In To Your Email List

Face it; email marketing is still one of the top marketing channels concerning return on investment. The vast majority of people check their email daily, and many of them check it multiple times per day. The problem is that people are already inundated with information. It floods their inbox, lands in their mailbox and its …

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