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Beef Up Your Email Marketing List With Social Media

2018-05-18

Social media is all the rave, and email marketing has the highest ROI of all digital marketing avenues.  So it makes sense to combine the two strategies. You can use social media to grow your email marketing list.  And if done correctly, they will feed off each other.  You will see exponential returns if done correctly.  The list of possibilities is far too vast to touch on each one in this article.  However, there are a few musts when trying to use social media platforms to grow your email marketing list.

Simplicity

Use a simple sign-up form on all your social media channels. This will make it easier for the most dedicated fans to sign up for newsletters, contests and whatever else you want to offer. Long, drawn-out forms which gather too much information feel invasive and will turn people away in the blink of an eye.

The Facebook platform makes it easy to integrate and sync these types of apps. Other platforms, like Twitter, require a more creative approach such as inserting a sign-up link in the bio or About section. You may have to do a little research and don’t forget to take an objective approach to keep things as simple as possible.

Freebies

Everybody likes free stuff, and it makes a great incentive for generating email leads. You may give away weekly newsletters, e-books or other digital material your fans may find valuable. Premium content is a great incentive because it makes people feel like they are part of an exclusive club. When you make consumers feel important, they gravitate towards your business.

Incentives are another valuable tool you can use. You can offer coupons or discounts for your products or services in exchange for subscribing to your newsletter.  This will help you build a valuable targeted lead. If you are able, give something away in a contest or promotion. People also love winning something, and it makes a great incentive to subscribe to weekly or monthly newsletters.

Webinars

Hosting a webinar is another fantastic way to gain subscribers. It gives you a chance to show off some of your expert skills while telling people about your business. It is also another valuable way to interact with potential clients. Remember, engagement happens on the road to conversion and it is a very important aspect of the process. People enjoy webinars because it gives them a chance to interact directly with the people involved in a business they find important.

Depending on the program you use to host your webinar, there may be an easily integrated form to capture email subscribers. Some programs make it easier than others so be sure to keep this in mind when choosing the platform for your webinar. Offer valuable information and remember that email leads are the reward for your time.

Bio

This is an often-overlooked space on many platforms. Sometimes people optimize their bio with keywords exclusive to their niche.  This is important because it helps visitors find them. However, there should also be a link to your landing page, so visitors at least have the option to subscribe if they like what they see. The bio spaces can be quite compact, so the key is to optimize the space and completely utilize it.

Growing your email marketing list with social media just makes sense.  And there are so many creative ways to combine the two. When you start down this road, be sure to follow these tips. They will help ensure that you have success on all the social media platforms and grow your email marketing list almost immediately.

Read more: 7 Foundations of a Successful Social Media Marketing Strategy


Joanne is an accomplished marketing and sales leader with over seventeen years of experience defining corporate marketing and sales strategies, managing sales and marketing teams, and closing new business with Fortune 1000 customers across a wide range of vertical markets.